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Nigella loves Ocado
Food lover, home cook, domestic goddess, AND Ocado shopper. This was a partnership made in foodie heaven.
A years worth of amazing social content, featuring much loved British food icon, was a fabulous opportunity for Ocado.
Together with Nigella we achieved unprecedented levels of scale and reach through PR, social and CRM, proving our food loving credentials with one of the nations best.
For us, it was love at first bite.
Award winner: The Drum content partnerships 2023
https://www.youtube.com/@Ocado
Social / PR / CRM









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