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Jaguar XKRS
Ride shotgun with Mike Cross
One for the fanboys, an interactive film that put people in the passenger seat of the new Jaguar XKRS. This was a chance to feel the exhilaration as performance driver Mike Cross put the new super charged XKR through its paces, while being able to toggle between interior and exterior views, and pause the film to learn about individual features.
social content / direct
And for the lovers of paper.
A rollout DM pack that put something physical in the hands of the fans beyond the interactive experience.
Behind the scenes imagery used in social channels.
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