How would cricket legends Ian 'Beefy' Botham and David 'Bumble' Lloyd describe the  Jaguar XK, XJ, and XF? Well here they are, doing just that.

This integrated campaign started with a series of TV idents on Sky sports during the Ashes. The ads were then supported by a press campaign celebrating the England team's win in Australia, and a designated area on the website showing current England cricket team members with their Jaguar cars.

Finally, the flag used in the back drop for the idents had Jaguar logos added to it and was sent over to the Barmy Army (England's loyalest of fans), so that they could use it in their celebrations in the cricket grounds of Australia.

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tv / digital / press / ambient