True character

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We were asked to produce a series of 10 second idents for comedy channel Dave, reinvigorating the proposition, True Character. Everybody has their own character and Jacob's Creek is the mark of true character - not in an elitist way but in an honest, quietly confident way. 

A series of vignettes representing lots of different personality types and how they like to drink Jacob's Creek. The idea promoted their individual viewpoints on how they express themselves, in a fun and lighthearted way.